Elvis Presley’s Estate Earnings Have Slipped, a New Team is Hellbent on Overhauling His Image - Rolling Stone
The most lucrative part of Presley’s business (Graceland) draws about 600,000 fans annually, a 14 percent dip from a decade ago. Tickets range from $42.50 to $180. They recently opened a hotel nearby.
If they don’t turn this thing around, my littlest Elvis fan is going to be furious. She’s ten, been to Graceland, owns the movies, listens to his music on repeat. Seriously, it’ll be a big deal if The King fades into oblivion.